The violation of the bans on tobacco advertising and promotion at points of sale in Vietnam, 2024

Objectives: This study aims to describe the violations of tobacco advertising and promotion (TAP) bans at points of sale (POS) in Vietnam in 2024, addressing the lack of nationwide data since 2017.

Methods: A cross-sectional observational study was conducted at 2,414 tobacco POS across eight provinces in Vietnam in 2024. The data was collected by using an observational checklist.

Results: The study showed that violations of tobacco advertising bans were observed at 23.1% of POS, with the highest rate in Hanoi (41.7%). Tobacco promotion violations occurred at 4.9% of POS, with the highest rate in Dak Lak (13%). Additionally, 40.9% of POS violated display regulations, with the highest rate in Binh Duong (53.5%).

Conclusions: Violations of tobacco advertising and promotion bans and display regulations remain common at POS in Vietnam, likely due to low awareness and weak enforcement. To address these issues, comprehensive communication strategies are needed to educate POS owners and sellers on TAP bans, along with enhanced monitoring and stricter enforcement mechanisms to ensure compliance.

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